CREDO

CREDOCREDOCREDO

CREDO

CREDOCREDOCREDO
  • Home
  • Strategy
  • Coaching
  • Speaking
  • Work
  • Insights
  • About
  • Contact
  • More
    • Home
    • Strategy
    • Coaching
    • Speaking
    • Work
    • Insights
    • About
    • Contact
  • Home
  • Strategy
  • Coaching
  • Speaking
  • Work
  • Insights
  • About
  • Contact

Featured Insights

PODCAST - Collaborative Growth: A Practice Guide for MPs, CMOs and Practice Leaders

PODCAST - Collaborative Growth: A Practice Guide for MPs, CMOs and Practice Leaders

PODCAST - Collaborative Growth: A Practice Guide for MPs, CMOs and Practice Leaders

For their CMO Series, Passle sat down with Clinton Gary, CEO of CREDO, in which he provides a thorough overveiw of "Collaborative Growth" and a practical guide for Managing Partners, Practice Team Leaders, COOs, and CMOs on how to drive collaborative business development across their teams and firms.  

Go to article on LinkedIn

PODCAST - Accelerating Collaborative Growth in Law Firms

PODCAST - Collaborative Growth: A Practice Guide for MPs, CMOs and Practice Leaders

PODCAST - Collaborative Growth: A Practice Guide for MPs, CMOs and Practice Leaders

The host of the award-winning "The Rainmaking Podcast," Scott Love interviews Clinton Gary, CEO of CREDO, on the importance of a firm's leadership  orchestrating "Collaborative Growth" to create and empower more rainmakers to drive siginifiant benefit to the professional, the firm, and the client.   

Go to article on LinkedIn

thought leadership

Firmwide strategic growth

Collaborative Planning: The Engine for Strategic Law Firm Growth

An outline of the "Collaborative Growth Planning Process" which helps CMOs and COOs collaborate with their PGLs and lawyers to transform planning from a routine exercise into a clear and actionable roadmap. This approach enables firms to define and align goals, wisely allocate resources, and drive measurable success.

Go to article on LinkedIn

Unlocking Growth Through Collaboration: An Imperative for Midsize Law Firms

Would you believe that midsize law firms still need to improve collaboration for greater growth? 

HOW midsize firms can align growth priorities, standardize processes and knowledge-sharing, leverage tech, and empower leaders who champion collaboration.

Go to article on LinkedIn

Why is Practice Team Planning So Hard?

If the positive impact of planning on team performance is clear, then WHY do so many practice teams struggle or resist completing an annual plan?

A guide for practice leaders.

Go to article on LinkedIn

What You Can Learn from McKinsey on Implementing a Strategy based on Improving Collaborative Growth

The latest issue of Harvard Business Review features an article titled "New Rules for Teamwork," which highlights McKinsey's new strategy to improve collaboration, aligns with the CREDO formula for driving Collaborative Growth.

Go to article on LinkedIn

The Missing Component in Your Strategic Plan: Collaboration

This element of the development process seeks to answer the question, “How are we maximizing our collective capabilities to deliver greater value.  

Go to article on Jaffe PR 

How Legal Administration Leaders Can Get a Seat at the Strategy Table (article for ALA)

It’s an annual ritual. An executive or strategy committee meeting is held to discuss priorities for the year ahead. As a legal management leader, you’d love to be in that session.  

Go to article on ALA Magazine 

Team and operational excellence

Why is Practice Team Planning So Hard?

If the positive impact of planning on team performance is clear, then WHY do so many practice teams struggle or resist completing an annual plan?

A guide for practice leaders.

Go to article on LinkedIn

Why do Sector (Industry) Programs Struggle?

Why are  sector programs (aka, industry programs) struggle?  What is it about sector initiatives that cause anxiety for an attorney? 

Go to article on LinkedIn 

Improve Collaboration & Inclusion by Rethinking Experience Management (Article for ILTA)

Sprawling law firms are challenged to maximize their collective talents and capabilities to deliver greater value to their clients and professionals, as well as revenue growth. Rethinking Experience Management can be the foundation for change.  

Go to article on LinkedIn 

Experience Management Masterclasses - Strategy and Implementation

Conducted with Chris Fritch and Dave Whiteside with CLIENTSFirst Consulting, the leader in marketing technology selection and data management in professional services, Clinton Gary outlines how to develop a strategy and supporting people, processes, and technology to implement a successful experience management program, that drives firmwide knowledge sharing and collaborative business development. 

Go to Webinar Recordings


individual business development excellence

Give to Grow: A Proven Business Development System for "Seller Doers"

What if the key to growing your practice wasn’t about selling more, but about giving more? 

It's about your BD mindset and methodology.  Insights from Mo Bunnell's "Give to Grow" book launch and conference.

Go to artcle on LinkedIn

Transform High Performers into SUPER COLLABORATORS

Your firm or team’s success hinges on the performance of your "A" players. These "high performers" are the key to driving growth.  But they get frustrated with challenges that hinder their productivity and ability to collaborate.  What can you do about it?

Go to article on LinkedIn

  

Invest in your Network. It’s the Gift that Keeps on Giving.

The quality of a network accelerates a professional's growth by 4x.  But how do you identifya nd nuruture your network effectively?  Discipline. 

Go to LinkedIn article

CREDO collaborative conversations

CREDO Conversations - with Charlie Gilkey, author of Team Habits

 An interview with Charlie Gilkey, founder of Productive Flourishing and author of Team Habits: How Small Actions Lead to Extraordinary Results.  Powerful insights Charlie shared in our conversation and in his book that align with collaborative growth, especially his focus on the leader’s role in creating a shared vision, building trust, and preparing teams for success. 

Go to LinkedIn article

Collaborative growth principles

GUIDING BELIEFS FOR COLLABORATIVE GROWTH

Collaborative Growth is:

Collaborative Growth is the process of enhancing an organizations ability to strategically align its professionals, teams, and resources to work together more effectively, fostering knowledge sharing, cross-practice collaboration, and unified client service. 


In law and professional services firms, this approach leads to improved business development, stronger client relationships, and sustained competitive advantage by leveraging collective capabilities, implementing common methodologies, and cultivating a culture of shared goals and accountability. 

Collaborative Growth is essential because:

In a rapidly evolving marketplace, midsize and large professional services firms face significant challenges in competing with larger, more sophisticated competitors. These firms often have the leadership, budgets, and resources to foster a culture of collaboration—giving them a clear competitive edge in growth and client service. 


For firms that aim to level the playing field, the following guiding beliefs offer a blueprint for embedding collaboration into their culture and strategy, enabling them to grow faster, innovate more effectively, and thrive in an increasingly competitive environment. 

CREDO 10 - Foundational Beliefs for Driving Collaborative Growth in Professional Services Firms:

1. Collaborative Growth is the ultimate competitive advantage

2. Collaboration is defined and deliberate

3. Collaboration cannot be mandated, but it can be orchestrated

4. Collective knowledge fosters innovation and connectivity

5. Consistent methodologies build efficiency and trust

6. Purpose and planning align and inspire teams

7. Cross-practice cohorts and training are essential for breaking down silos

8. Strategically match talent to opportunities for fairness and growth

9. Leaders and key client relationship partners must model collaboration

10. Collaborative growth must be defined, measured, and managed

CREDO 10 Series - Fundamentials for Collaborative growth

CREDO 3 - Collaborative Growth is Orchestrated not Mandated

CREDO 1 - Collaborative Growth is The Ultimate Competitive Advantage

CREDO 3 - Collaborative Growth is Orchestrated not Mandated

Go to artcle on LinkedIn

CREDO 2 - Collaborative Growth is Defined and Deliberate

CREDO 1 - Collaborative Growth is The Ultimate Competitive Advantage

CREDO 3 - Collaborative Growth is Orchestrated not Mandated

Go to article on LinkedIn 

CREDO 1 - Collaborative Growth is The Ultimate Competitive Advantage

CREDO 1 - Collaborative Growth is The Ultimate Competitive Advantage

CREDO 1 - Collaborative Growth is The Ultimate Competitive Advantage

Go to article on LinkedIn

Copyright © 2025 CREDO Consulting Group LLC - All Rights Reserved.

 AMDG

Powered by

  • Strategy
  • Coaching
  • Speaking
  • Work
  • Insights
  • About
  • Contact

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept