Vivien Peaden, Shareholder, Baker Donelson
Law firms are full of talented professionals — but many struggle to turn individual initiative into sustainable business development success. That’s where I come in.
I offer business development coaching designed specifically for the law firm environment — with a focus on building consistent habits, unlocking collaborative potential, and connecting each professional’s efforts to the firm’s broader strategy.
My coaching services blend structure, experience, and personalization to help lawyers grow their practices and their confidence in a way that fits their goals, their firm’s platform, and the realities of a demanding profession.
Engaging, practical training programs that introduce professionals to core BD principles, tools, and habits — from relationship building to pipeline development. Ideal for rising partners, associates, or focused teams (e.g., practice or industry groups).
One-on-one coaching for professionals who are fully committed to growth. Each engagement includes personalized planning, accountability check-ins, collaborative strategy, and practical tools rooted in proven systems like Give to Grow and The Snowball System®.
Empower your internal business development team to become more effective coaches. I train BD professionals in a scalable, collaborative methodology they can use to support lawyers across the firm — aligning to existing systems and planning frameworks.
Selective Focus on Committed Professionals
I work with a small number of professionals — associates, new partners, or lateral hires — who are ready to grow and want guidance that goes deeper than tips and templates. My clients don’t just get advice; they get a partner.
Proven Methodology, Firm-Aligned Execution
My coaching is built on the trusted GrowBIG® framework, adapted to your firm’s systems, templates, and strategic priorities. This ensures professionals make progress without having to go “off-book.”
Collaboration is the Amplifier
Success in a mid-to-large firm means leveraging the firm’s platform. I help professionals grow by aligning their individual goals with their team’s strategy, creating synergies that build trust, visibility, and opportunity.
Real Access. Real Support.
Unlike many programs that rely on group training alone, I offer hands-on, individualized support — and remain available when real-world questions arise. That includes helping professionals navigate challenges, prepare for key meetings, and seize time-sensitive opportunities.
If your lawyers are ready to grow — and your firm is ready to invest in their success — let’s talk.
Hannah Jarrells, Esq., Shareholder, Baker Donelson
Examine your current plan and guide you through creating a clear, actionable business development plan.
1 session / 2 hrs - $2,000
Guide you through the fundamental habits and process of a repeatable, strategic BD system.
4 sessions / 1 hr each - $2,000
Equip yourself with a structured, proven framework to guide your attorneys’ growth.
4 sessions – $2,000
Examine your current team plan and guide you through creating a clear, actionable team growth plan.
2 sessions/1 hr each - $2,000
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