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Proven Methods to Build Collaborative Business Development Habits

Instead of a 1-on-1 game, Clinton knows how to make business development a 'team sport.' Working in a large law firm, this is critical to my success.


Vivien Peaden, Shareholder, Baker Donelson

Law firms are full of talented professionals — but many struggle to turn individual initiative into sustainable business development success. That’s where I come in.


I offer business development coaching designed specifically for the law firm environment — with a focus on building consistent habits, unlocking collaborative potential, and connecting each professional’s efforts to the firm’s broader strategy.


My coaching services blend structure, experience, and personalization to help lawyers grow their practices and their confidence in a way that fits their goals, their firm’s platform, and the realities of a demanding profession. 

coaching services

Group Business Development Training Programs & Workshops

Engaging, practical training programs that introduce professionals to core BD principles, tools, and habits — from relationship building to pipeline development. Ideal for rising partners, associates, or focused teams (e.g., practice or industry groups).

Individual Collaborative Business Development Coaching

One-on-one coaching for professionals who are fully committed to growth. Each engagement includes personalized planning, accountability check-ins, collaborative strategy, and practical tools rooted in proven systems like Give to Grow and The Snowball System®.

Coach-the-Coach Training for Business Development Teams

Empower your internal business development team to become more effective coaches. I train BD professionals in a scalable, collaborative methodology they can use to support lawyers across the firm — aligning to existing systems and planning frameworks. 

CMBDO Executive Coaching

Designed specifically for Chief Marketing and Business Development Officers (CMBDOs) in law firms, this one-on-one executive coaching service enhances strategy development, operational effectiveness, and leadership within the unique demands of the legal industry. The program equips CMBDOs to lead talent, innovate operations, and implement substantial initiatives, aligning their strategies with firm-wide goals to foster a culture of growth and collaboration. It is ideal for new CMBDOs, those with a marketing communications background, professionals from other industries, and leaders navigating significant firm changes and growth challenges. 

the credo coaching advantage

Why My Approach Works:

Selective Focus on Committed Professionals
I work with a small number of professionals — associates, new partners, or lateral hires — who are ready to grow and want guidance that goes deeper than tips and templates. My clients don’t just get advice; they get a partner.


Proven Methodology, Firm-Aligned Execution
My coaching is built on the trusted GrowBIG® framework, adapted to your firm’s systems, templates, and strategic priorities. This ensures professionals make progress without having to go “off-book.”


Collaboration is the Amplifier
Success in a mid-to-large firm means leveraging the firm’s platform. I help professionals grow by aligning their individual goals with their team’s strategy, creating synergies that build trust, visibility, and opportunity.


Real Access. Real Support.
Unlike many programs that rely on group training alone, I offer hands-on, individualized support — and remain available when real-world questions arise. That includes helping professionals navigate challenges, prepare for key meetings, and seize time-sensitive opportunities.

Outcomes You Can Expect:

  •  More confident, consistent, and collaborative business development behavior
  • Strategic plans that professionals actually implement
  • Increased internal trust and alignment with firm priorities
  • Clearer visibility into lawyer development and growth potential

Let's Go

If your lawyers are ready to grow — and your firm is ready to invest in their success — let’s talk.

Clinton made the abstract idea of "business development" tangible for me. He helped me craft a plan that highlighted my strengths and focused on activities that I actually enjoyed doing! His practical advice is immediately actionable, and after only two sessions, I was able to land a client!


Hannah Jarrells, Esq., Shareholder, Baker Donelson

THE ESSENTIALS -- QUICK START GROWTH SERVICES

The Essentials - quick start your growth

Attorney BD Plan Essentials

Practice Group Leader Plan Essentials

Attorney BD Process Essentials

Examine your current plan and guide you through creating a clear, actionable business development plan.


1 session / 2 hrs - $2,000

Attorney BD Process Essentials

Practice Group Leader Plan Essentials

Attorney BD Process Essentials

Guide you through the fundamental habits and process of a repeatable, strategic BD system.


 

4 sessions / 1 hr each - $2,000 

BD Manager Coaching Essentials

Practice Group Leader Plan Essentials

Practice Group Leader Plan Essentials

Equip yourself with a structured, proven framework to guide your attorneys’ growth. 



4 sessions – $2,000

Practice Group Leader Plan Essentials

Practice Group Leader Plan Essentials

Practice Group Leader Plan Essentials

Examine your current team plan and guide you through creating a clear, actionable team growth plan. 

  

2 sessions/1 hr each - $2,000

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 AMDG

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