Many professional services firms — especially law firms — struggle to fully leverage their collective capabilities. The desire to collaborate is there, but the path forward often isn’t clear.
Throughout my career, I’ve worked alongside successful firms and collaborative leaders to implement strategies, systems, and structures that create alignment, strengthen culture, and drive measurable growth. I founded CREDO to bring this guidance to more firms — helping them unlock their full potential and empowering professionals to grow with confidence and clarity.
With more than 20 years of high-level expertise, Clinton Gary has served as Chief Marketing and Business Development Officer (CMBDO), a Big 5 Consultant, and a certified facilitator, bringing a wealth of practical and strategic knowledge to every engagement.
Possesses a deep understanding of law firm dynamics, including strategy, structure, and behavior, ensuring tailored solutions that are deeply aligned with the unique needs of legal firms.
Reputation for building trust and delivering value, Clinton is a go-to consultant for Managing Partners and CMBDOs at leading AmLaw and midsize firms, helping them navigate complex challenges and opportunities.
Emphasizes a robust operational focus that transforms high-level strategies into executable actions and sustainable results, ensuring long-term success and operational excellence.
Employing proven, practical frameworks that are grounded in cutting-edge methodologies like Smart Collaboration and Mo Bunnell's Give-to-Grow (GrowBIG), enhancing client capabilities in systematic and impactful ways.
A sought-after speaker recognized for driving new insights and innovation, such as identifying the core Attributes of Highly Collaborative Law Firms.
Partners with leading specialists in various domains, ensuring that clients receive comprehensive, top-tier services tailored to their specific needs and challenges.
Clinton Gary is the CEO and Founder of CREDO Consulting LLC, a strategic consultancy dedicated to helping law firms grow through alignment, collaboration, and execution.
With 25+ years of experience as a Chief Strategy and Business Development Officer for three Am Law firms and leadership roles at Arthur Andersen and a global HR consultancy, Clinton brings the rare ability to guide big-picture strategy while ensuring on-the-ground execution. He partners with managing partners, practice leaders, CMOs, and BD professionals to implement firmwide growth strategies that are practical, collaborative, and sustainable.
Strategic Insight. Operational Execution. Collaborative Growth.
Through CREDO’s Collaborative Growth approach, Clinton helps firms:
Consulting & Coaching Reach
Clinton has led engagements and spoken across the U.S., Canada, and Mexico. He has coached hundreds of professionals, including associates, new partners, and lateral hires. His firm-specific experience includes:
Recognition & Credentials
His client work has contributed to:
He is a:
Industry Engagement & Thought Leadership
Clinton is a regular speaker at national conferences and has contributed to more than 40 articles and case studies. He currently serves on the LMA’s National Talent Development Committee and sits on advisory councils for professional services tech firms.
Personal Note
A New Orleans native and University of Alabama graduate, Clinton lives in Atlanta with his wife, four children, and beloved basset hound (Gumbo).
For more about Clinton’s client engagements or to explore how CREDO can help your firm align for growth, visit www.credocg.com.
Before founding CREDO, I served as the Chief Marketing and Business Development Officer for three Am Law firms and as a consulting leader at Arthur Andersen. In these roles, I led award-winning initiatives across strategic planning, sector growth, client value, branding, and experience management. I’ve built and led high-performing marketing, BD, and client teams — often recognized as best practices in the industry — and helped position firms for accelerated growth, competitive differentiation, and national recognition.
This foundation gives me deep empathy for firm leaders and BD teams — and the operational know-how to guide strategy that actually gets implemented.
For more information regarding my experience prior to consulting, visit my LinkedIn profile at www.linkedin.com/in/clintongary
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