Expert in growth Planning, Collaboration, and Execution in Law Firms

Clinton Gary is the Founder and Managing Consultant of CREDO Consulting LLC, a consultancy dedicated to helping law firms grow strategically, collaborate confidently, and execute effectively.

Collaborative Growth Approach

Through his emphasis on "Collaborative Growth," Clinton enables firms to harness their collective strengths, align business development strategies, and implement sustainable, repeatable processes that drive long-term success.

Extensive Industry Experience

With over 25 years of experience as Chief Strategy and Business Development Officer for three Am Law firms, as well as leadership roles at a "Big 5" global accounting firm (Arthur Andersen) and an HR consulting firm, Clinton brings a wealth of expertise to every engagement. His deep understanding of the legal industry's unique challenges and market/client dynamics allows him to guide firms through complex strategic, business development, and operational transformations to create growth engines. Clinton collaborates with existing marketing and BD leaders to maximize sustainability and long-term impact.

Speaking and Consulting Engagements

Clinton has delivered keynote presentations, workshops, and consulting engagements across the US, Canada, and Mexico for top law firms and legal networks. His expertise spans:

• Enhancing practice group planning
• Optimizing industry and client teams
• Refining go-to-market strategies and budgets
• Improving marketing and business development operations
• Creating knowledge-sharing frameworks that foster high-performing, high-growth collaborative cultures

Coaching and Training

As a passionate coach, Clinton works with associates, laterals, and new partners, providing proven business development strategies that foster collaboration and measurable success. His intimate coaching methodology enables lawyers to navigate and grow within complex firms and competitive environments, giving them the system and motivation to thrive. Clinton has coached and trained hundreds of professionals.Industry Recognition
Clinton's leadership has been recognized with numerous industry awards, including:

• "Midsize Hot List" for best firm growth strategy by The National Law Journal
• "Best Law Firm Marketing" by The American Lawyer
• "Best Law Firm Rebrand" (twice) by the Legal Marketing Association

Throughout his career, he has led teams that have driven award-winning results across strategy, business development, marketing, and knowledge management.Certifications and 

Professional Development

• Accredited Partner, Smart Collaboration Firm Diagnostic Tool® and Accelerator® Strengths Profile – Gardner & Co
• GrowBIG® Professional Services Business Development Training – Bunnell Idea Group, Mo Bunnell
• Client Feedback Interviewing & Program Management – Wicker Park Group
• Key Client Marketing Certification – DemandBase Academy
• BD Enablement, ABM, and Digital Marketing Certifications – HubSpot Academy
• Certified Facilitator – Employment Learning Innovations Inc.

Thought Leadership and Industry Involvement

Clinton is a sought-after speaker at national conferences and has contributed to over 40 articles and case studies. He is an active leader within the Legal Marketing Association and currently serves on the National Talent Development Committee, as well as serving on leading professional services technology client councils.

Personal Background

A native of New Orleans, Clinton is a graduate of The University of Alabama. He resides in Atlanta with his wife, four children, and their beloved basset hound, Gumbo, and aussie shepard, Ollie.