I founded CREDO because too many professional services firms, particularly law firms, are not fully leveraging their collective capabilities to create greater value for their firms, professionals, and clients. While they want to achieve this, the challenge often lies in knowing how to do so.
I’ve been fortunate to work with successful firms and collaborative leaders to implement innovative programs that enhance cultures, strategies, and organizational structures. Through this experience, I’ve seen firsthand how impactful the right guidance and systems can be. With CREDO, my goal is to help more firms unlock their full potential and guide professionals toward sustainable success.
Clinton Gary, Founder of CREDO Consulting, guides law firms and coaches' lawyers to achieve Collaborative Growth by growing strategically and collaborating effectively. With over 25 years of consulting and "chief" experience in strategy and business development with leading Am Law firms and global professional services organizations, he is a recognized industry leader. Clinton’s expertise and award-winning approach drive sustainable success.
Clinton Gary is the Founder and Managing Consultant of CREDO Consulting LLC, a consultancy dedicated to helping law firms grow strategically, collaborate confidently, and execute effectively.
Through his emphasis on "Collaborative Growth," Clinton enables firms to harness their collective strengths, align business development strategies, and implement sustainable, repeatable processes that drive long-term success.
With over 25 years of experience as Chief Strategy and Business Development Officer for three Am Law firms, as well as leadership roles at a "Big 5" global accounting firm (Arthur Andersen) and an HR consulting firm, Clinton brings a wealth of expertise to every engagement. His deep understanding of the legal industry's unique challenges and market/client dynamics allows him to guide firms through complex strategic, business development, and operational transformations to create growth engines. And given his experience, Clinton collaborates with existing marketing and BD leaders to maximize sustainability and long term impact.
Clinton has delivered keynote presentations, workshops, and consulting engagements across the US, Canada, and Mexico for top law firms and legal networks. His expertise spans enhancing practice group planning, optimizing industry and client teams, refining go-to-market strategies and budgets, improving marketing and business development operations, and creating knowledge-sharing frameworks that foster high-performing, high-growth collaborative cultures.
Most recently as a consultant, Clinton completed one of the largest assessments of a marketing and business development team and firmwide capability for a AmLaw firm. This comprehensive assessment involved a propriety methodology he developed to help shape his recommendations for an AmLaw 50 firm to support its new five-year growth strategy. Clinton also developed and delivers a unique one year BD coaching program, called the ”Collaborative Associate” to associates for an AmLaw 100 firm, helping this firm solidify its position nationally as a “Best Places To Work.”
A passionate coach, Clinton coaches associates, laterals, and new partners with proven business development strategies that foster collaboration and measurable success. His intimate coaching methodology enables lawyers to navigate and grow within complex firms and competitive environments, giving them the system and motivation to thrive. Clinton has coached and trained hundreds of professionals.
Clinton’s leadership has been recognized with numerous industry awards, including:
Throughout his career, he has led teams that have driven award-winning results across strategy, business development, marketing, and knowledge management.
His certifications include:
Clinton is a sought-after speaker at national conferences and has contributed to over 40 articles and case studies. He is an active leader within the Legal Marketing Association and currently serves on the National Talent Development Committee, as well as serving on leading professional services technology client councils.
A native of New Orleans, Clinton is a graduate of The University of Alabama. He resides in Atlanta with his wife, four children, and their beloved basset hound, Gumbo, and aussie shepard, Ollie.
As Chief Strategy and Business Development Officer for the largest law firm in the Southeast US, Clinton led the marketing and business development team and introduced the "Office of Client Value," an innovative strategic account management initiative designed to improve and differentiate the client experience. This program focused on significantly enhancing client engagement through the integration of cross-functional teams, executive feedback, and continuous client analytics to maintain a deep understanding of clients’ changing legal needs.
At a regional powerhouse with national industry practices, Clinton further exhibited his expertise by implementing a firmwide industry initiative that was recognized as a best practice and accelerated firm growth. His strategic planning and budgeting processes were also lauded as innovative, leading to the firm’s early entry into the American Lawyer’s Am Law 200 rankings, including strong growth in key metrics like revenue and profit per lawyer, garnering multiple national awards, including for Best New Legal Rebrand/Positioning by multiple industry organizations. Clinton's leadership in implementing business development training programs for rising associates and new partners showcased his commitment to empowering the next generation of legal professionals, fostering a collaborative culture, and embedding sustainable growth practices within the firm.
While at an international Am Law 100 firm, Clinton designed and implemented the firm's first experience management strategy at a time when many firms were not yet collecting and leveraging experience data to support more effective business development.
At Arthur Andersen, Clinton served on the line as a strategy consultant in economic development before moving into a marketing leadership positon, which led to leadership positons for industry/sector teams, alliance marketing, and knowledge management, leading to a #1 regional ranking for his manufacturing industry team and garnering recognition for a best practice in knowledge management. Clinton was then recruited to serve on the staff of the firm’s first Global Managing Partner of Markets and Solutions (aka, Chief Strategy and Marketing Officer) supporting the developing of the firm's global go-to-market strategy, client experience, and brand.
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