Expert in growth Planning, Collaboration, and Execution in Law Firms
Why i founded credo
Many professional services firms, particularly law firms, struggle to fully leverage their collective capabilities to create greater value for their firms, professionals, and clients. While the desire is there, the challenge often lies in knowing how to achieve this goal.
Throughout my career, I've had the privilege of working with successful firms and collaborative leaders to implement innovative programs that enhance cultures, strategies, organizational structures, and operating themes. This experience has shown me firsthand the transformative power of the right guidance and systems. With CREDO, my mission is to help more firms unlock their full potential and guide professionals toward sustainable success.
Why choose credo?
Proven Methodologies
Operations Management
Operations Management
We help you create a clear and compelling strategy to achieve your business goals. Our team of experts will work with you to identify your strengths, weaknesses, opportunities, and threats and develop a roadmap for success.
Operations Management
Operations Management
Operations Management
Our team can help you optimize your operations and streamline your processes to improve efficiency and reduce costs. We provide tailored solutions to meet the unique needs of your business.
Financial Management
Operations Management
Financial Management
We offer a range of financial management services, including budgeting, forecasting, and financial analysis. Our team can help you make informed decisions and manage risk to ensure the long-term success of your business.
Marketing Strategy
Leadership Development
Financial Management
Our marketing experts can help you develop and implement a comprehensive marketing strategy to attract new customers and retain existing ones. We offer a range of services, including market research, branding, and digital marketing.
Human Resources
Leadership Development
Leadership Development
We provide customized human resources solutions tailored to the needs of your business. From recruitment and onboarding to performance management and employee engagement, we can help you build and maintain a high-performing team.
Leadership Development
Leadership Development
Leadership Development
Our leadership development programs are designed to help you build the skills and expertise needed to lead your business to success. We offer a range of training and coaching programs to help you become a more effective leader.
clinton Gary - My background
Clinton Gary is the Founder and Managing Consultant of CREDO Consulting LLC, a consultancy dedicated to helping law firms grow strategically, collaborate confidently, and execute effectively.
Collaborative Growth Approach
Through his emphasis on "Collaborative Growth," Clinton enables firms to harness their collective strengths, align business development strategies, and implement sustainable, repeatable processes that drive long-term success.
Extensive Industry Experience
With over 25 years of experience as Chief Strategy and Business Development Officer for three Am Law firms, as well as leadership roles at a "Big 5" global accounting firm (Arthur Andersen) and an HR consulting firm, Clinton brings a wealth of expertise to every engagement. His deep understanding of the legal industry's unique challenges and market/client dynamics allows him to guide firms through complex strategic, business development, and operational transformations to create growth engines. Clinton collaborates with existing marketing and BD leaders to maximize sustainability and long-term impact.
Speaking and Consulting Engagements
Clinton has delivered keynote presentations, workshops, and consulting engagements across the US, Canada, and Mexico for top law firms and legal networks. His expertise spans:
- Enhancing practice group planning
- Optimizing industry and client teams
- Refining go-to-market strategies and budgets
- Improving marketing and business development operations
- Creating knowledge-sharing frameworks that foster high-performing, high-growth collaborative cultures
Coaching and Training
As a passionate coach, Clinton works with associates, laterals, and new partners, providing proven business development strategies that foster collaboration and measurable success. His intimate coaching methodology enables lawyers to navigate and grow within complex firms and competitive environments, giving them the system and motivation to thrive. Clinton has coached and trained hundreds of professionals.Industry Recognition
Clinton's leadership has been recognized with numerous industry awards, including:
- "Midsize Hot List" for best firm growth strategy by The National Law Journal
- "Best Law Firm Marketing" by The American Lawyer
- "Best Law Firm Rebrand" (twice) by the Legal Marketing Association
Throughout his career, he has led teams that have driven award-winning results across strategy, business development, marketing, and knowledge management.Certifications and
Professional Development
- Accredited Partner, Smart Collaboration Firm Diagnostic Tool® and Accelerator® Strengths Profile – Gardner & Co
- GrowBIG® Professional Services Business Development Training – Bunnell Idea Group, Mo Bunnell
- Client Feedback Interviewing & Program Management – Wicker Park Group
- Key Client Marketing Certification – DemandBase Academy
- BD Enablement, ABM, and Digital Marketing Certifications – HubSpot Academy
- Certified Facilitator – Employment Learning Innovations Inc.
Thought Leadership and Industry Involvement
Clinton is a sought-after speaker at national conferences and has contributed to over 40 articles and case studies. He is an active leader within the Legal Marketing Association and currently serves on the National Talent Development Committee, as well as serving on leading professional services technology client councils.
Personal Background
A native of New Orleans, Clinton is a graduate of The University of Alabama. He resides in Atlanta with his wife, four children, and their beloved basset hound, Gumbo, and aussie shepard, Ollie.
Achievements as chief marketing officer
As Chief Strategy and Business Development Officer for Law Firms
At the largest law firm in the Southeast US, Clinton:
- Led the marketing, business development, and client management teams
- Introduced the "Office of Client Value," an innovative strategic account management initiative
- Enhanced client engagement through cross-functional teams, executive feedback, and continuous client analytics
At a regional powerhouse with national industry practices, Clinton:
- Implemented a firmwide industry initiative recognized as a best practice
- Accelerated firm growth through strategic planning and budgeting processes
- Led the firm to early entry into the American Lawyer's Am Law 200 rankings
- Garnered multiple national awards, including for Best New Legal Rebrand and Positioning
- Implemented business development training programs for rising associates and new partners
At an international Am Law 100 firm, Clinton:
- Designed and implemented the firm's first experience management strategy to support more effective business development
As Marketing, BD, & Knowledge Management Leader for Arthur Andersen, "Big 5" Global Accounting firm
At Arthur Andersen, Clinton:
- Served as a business consultant before moving into marketing leadership
- Led industry/sector teams, alliance marketing, and knowledge management
- Achieved #1 regional ranking for his manufacturing industry team
- Gained recognition for best practice in knowledge management
- Supported the development of the firm's global go-to-market strategy, client experience, and brand as part of the Global Managing Partner of Markets and Solutions' staff
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