Expert in growth Planning, Collaboration, and Execution in Law Firms
Why i founded credo
Many professional services firms — especially law firms — struggle to fully leverage their collective capabilities for greater growth. The desire to collaborate and execute is there, but the path forward and the reoccuring process and habits often aren't clear.
Throughout my career, I’ve worked alongside successful firms and engaged leaders to implement strategies, systems, and structures that create alignment, strengthen culture, and drive measurable growth. I founded CREDO to bring this guidance to more firms — helping them unlock their full potential and empowering professionals to grow with confidence and clarity.
Why choose credo?
Deep Experience
Industry Knowledge
Industry Knowledge
With more than 20 years of high-level expertise, Clinton Gary has served as Chief Marketing and Business Development Officer (CMBDO), a Big 5 Consultant, and a certified facilitator, bringing a wealth of practical and strategic knowledge to every engagement.
Industry Knowledge
Industry Knowledge
Industry Knowledge
Possesses a deep understanding of law firm dynamics, including strategy, structure, and behavior, ensuring tailored solutions that are deeply aligned with the unique needs of legal firms.
Trusted Advisor
Industry Knowledge
Strategic Approach
Reputation for building trust and delivering value, Clinton is a go-to consultant for Managing Partners and CMBDOs at leading AmLaw and midsize firms, helping them navigate complex challenges and opportunities.
Strategic Approach
Strategic Approach
Strategic Approach
Emphasizes a robust operational focus that transforms high-level strategies into executable actions and sustainable results, ensuring long-term success and operational excellence.
Proven Frameworks
Strategic Approach
Thought Leadership
Employing proven, practical frameworks that are grounded in cutting-edge methodologies like Smart Collaboration and Mo Bunnell's Give-to-Grow (GrowBIG), enhancing client capabilities in systematic and impactful ways.
Thought Leadership
Strategic Approach
Thought Leadership
A sought-after speaker recognized for driving new insights and innovation, such as identifying the core Attributes of Highly Collaborative Law Firms.
Best-in-Class Alliances
Best-in-Class Alliances
Best-in-Class Alliances
Partners with leading specialists in various domains, ensuring that clients receive comprehensive, top-tier services tailored to their specific needs and challenges.
About Clinton Gary, CEO and Founder
Clinton Gary is the CEO and Founder of CREDO Consulting LLC, a strategic consultancy dedicated to helping law firms grow through alignment, collaboration, and execution.
With 25+ years of experience as a Chief Strategy and Business Development Officer for three Am Law firms and leadership roles at Arthur Andersen and a global HR consultancy, Clinton brings the rare ability to guide big-picture strategy while ensuring on-the-ground execution. He partners with managing partners, practice leaders, CMOs, and BD professionals to implement firmwide growth strategies that are practical, collaborative, and sustainable.
Strategic Insight. Operational Execution. Collaborative Growth.
Through CREDO’s Collaborative Growth approach, Clinton helps firms:
- Identify and invest in their strategic core (key clients, sectors, and differentiators)
- Strengthen practice, industry, and client team planning
- Improve go-to-market strategy, budgeting, and business development operations
- Build collaborative infrastructure and culture to support cross-practice growth
- Coach rising partners and professionals in consistent, measurable business development
Consulting & Coaching Reach
Clinton has led engagements and spoken across the U.S., Canada, and Mexico. He has coached hundreds of professionals, including associates, new partners, and lateral hires. His firm-specific experience includes:
- 20+ Collaborative Growth Assessments
- Strategic planning and firm retreats
- Experience management design and implementation
- Key account and sector team enablement
Recognition & Credentials
His client work has contributed to:
- The National Law Journal's "Midsize Hot List"
- The American Lawyer's "Best Law Firm Marketing"
- Legal Marketing Association awards for rebranding and positioning
He is a:
- Certified Facilitator (ELI, Inc.)
- Accredited Partner – Smart Collaboration Firm Diagnostic® (Gardner & Co.)
- Certified GrowBIG® Trainer (Bunnell Idea Group)
- Trained in client feedback, ABM, and BD enablement by Wicker Park, DemandBase, and HubSpot
Industry Engagement & Thought Leadership
Clinton is a regular speaker at national conferences and has contributed to more than 40 articles and case studies. He currently serves on the LMA’s National Talent Development Committee and sits on advisory councils for professional services tech firms.
Personal Note
A New Orleans native and University of Alabama graduate, Clinton lives in Atlanta with his wife, four children, and beloved basset hound (Gumbo).
For more about Clinton’s client engagements or to explore how CREDO can help your firm align for growth, visit www.credocg.com.
Achievements as chief marketing officer
My Foundation in Strategy, Growth & Execution
Before founding CREDO, I served as the Chief Marketing and Business Development Officer for three Am Law firms and as a consulting leader at Arthur Andersen. In these roles, I led award-winning initiatives across strategic planning, sector growth, client value, branding, and experience management. I’ve built and led high-performing marketing, BD, and client teams — often recognized as best practices in the industry — and helped position firms for accelerated growth, competitive differentiation, and national recognition.
This foundation gives me deep empathy for firm leaders and BD teams — and the operational know-how to guide strategy that actually gets implemented.
For more information regarding my experience prior to consulting, visit my LinkedIn profile at www.linkedin.com/in/clintongary
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