At CREDO, we've developed a unique approach by integrating principles and tools from prominent thought leaders, including Gardner & Co’s "Smart Collaboration," Mo Bunnell’s BD “Give to Grow" System, Charlie Gilkey's "Team Habits," and Bain's "Repeatability," with my 25 years of experience as growth leader in the unique professional services environment. This approach has helped us develop methodologies and deliver results that support improved planning, focus, collaboration and execution at all levels.
We offer distinct capabilities, as well as combining our capabilities into solutions that address critical areas and situations in professional services firms.
Identify Barriers and Growth Initiatives
Align Go-to-Market Planning and Budgeting
Refine BD Support Operations
Define Knowledge Sharing Processes
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3 Month Program:
Smart Collaboration Assessment
Industry Bencharking
Workshop Facilitation
Presentation (Retreat / Partner / Leadership)
CMBDO Coordination
Develop Annual Growth Plan
Enhance Practice Team Effectiveness
Optimize Industry and Client Teams
Define Cross-Team Consistencies
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3 to 6 Month Program:
Smart Collaboration Assessment
Team Collaboration Profile
Workshop Facilitation
Team Leader Coaching
BD Team Coordination
Identify Value Paths & Collaborative Strengths
Develop Annual Growth Plan
Implement BD System for Sustained Success
Coach for Execution and Momentum
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6 to 12 month Program:
BD and Smart Collaboration Strengths Profile
Training Workshops (if group)
1-on-1 Coaching and Availability
Enhanced GrowBIG Principles
BD Team Coordination
Focus > Alignment > Accountability
Speaking and Workshops to educate and instigate change
Growth Strategy Development (Firm or M&BD Dept)
Smart Collaboration (Collaborative BD) Organizational Assessment ™
Programs > Processes > Knowledge
Firmwide Marketing Planning and Budgeting
Industry and Key Client Programs
Practice Group Growth Management
Smarter Collaboration Accelerator™ Team Strengths Assessment
BD Knowledge Management / Experience Management
BD and Marketing Department Assessment
Intentionality > Execution > Sustainability
Business Development Group Training
Practice Growth / Business Development 1-on-1 Coaching
Smart Collaboration Individual Strengths Assessment
Clinton works selectively with a few professionals who are fully committed to growth, often in unique situations—whether emerging associates, new partners, or lateral hires—who need accelerated guidance or a long-term strategic approach. Unlike relying on busy or inexperienced in-house business development teams, our clients benefit from a coach with 25 years of experience as both a consultant and a "chief."
Our approach, based on GrowBIG's "Give to Grow" and "Snowball System," combines a proven methodology with a comprehensive library of resources for ongoing education, backed by dedicated 1-on-1 time for planning and execution. We also ensure that our guidance aligns seamlessly with your firm’s existing processes, systems, and templates, so you can stay within your firm’s framework while driving meaningful results.
Collaboration is key to thriving in a mid-to-large law firm environment. Instead of just creating a better individual business developer, we emphasize helping you leverage your firm’s platform for greater growth and fulfillment, while aligning your role and value with your firm’s and team’s priorities to create lasting synergies.
Unlike many business development programs that prioritize group training that lead to only short-term knowledge gains, we emphasize significant 1-on-1 coaching, focusing on creating long-term habits and sustainable results. In addition, we are available 24/7 to help you navigate unexpected growth challenges and seize opportunities.
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