A managing partner doesn't hire a consultant to generate revenue. Lawyers do that. He hires a consultant to create the conditions where more revenue becomes possible — clarity on where to focus, alignment around a shared direction, capability that lasts, and momentum that doesn't require constant pushing. These are the engagements where that happened.
Team Leadership · Workshops · BD Training
Building a Collaborative Growth Engine: From Market Team Leadership to Individual Practice
One of the fastest-growing AmLaw 100 firms engaged CREDO to establish a higher baseline of consistency and collaboration across their growth engine of 70+ Market Team Leaders — beginning with a hands-on summit for the Market Team Leaders and extending through customized practice team workshops — creating a coherent, multi-layered program that equipped leaders to lead and attorneys to act.
Partner Survey · Keynote & Workshop · Executive Interviews · Leadership Assessment
Establishing a Foundation for Practice Group Leaders to Drive Collaborative Growth
A firm at a critical growth inflection point engaged CREDO across two connected engagements — a firmwide retreat workshop anchored by a firmwide diagnostic with partner survey and executive interviews, followed by a facilitated leadership workshop with Practice Group Leaders — producing shared methodology, stronger leadership consistency, and clarity of the realities for the firm's next phase of growth.
Executive Interviews · Leadership Retreat · Firmwide Presentation
Connecting Leadership to Firmwide Practice for Greater Growth and Innovation
A dominant Southwest-based AmLaw 150 firm engaged CREDO in a multi-layered effort to drive more effective, collaborative, and innovative go-to-market teams — opening with a leadership retreat for 50+ leaders, supported by executive interviews and a diagnostic to understand their realities and uncover areas of investment, then extending to a firmwide presentation that gave every attorney a playbook to move relationships to revenue — creating a coherent platform for collaborative growth from the top of the firm to the individual practice.
BD Training · Program Management · Coaching
Building a Collaborative BD Culture Through a "Collaborative Lawyer" BD Training Program
A prominent regional firm engaged CREDO to design, brand, and co-deliver a firm-wide BD program, based on CREDO's Practice Growth Discipline, now in its third cohort — serving as a cornerstone of the firm's objective of creating a more collaborative firm across their expanding footprint and a differentiating driver of growth and lateral recruiting — with a complementary senior associate program currently in design.
BD Training · 1-on-1 Coaching · Practice Leader Advisory · Special Coaching Assignments
Creating Future Collaborative, Growth-Oriented Partners Through Unique BD Training
A leading national firm engaged CREDO to design and deliver a multi-cohort BD and leadership program for senior associates based on CREDO's Practice Growth Discipline — now in its third year. Significant impact has earned CREDO an expanding role as consigliere to practice leaders and coach to attorneys in high-stakes situations, creating greater synergies for BD, talent and culture.
Firmwide Retreat · Keynote & Workshop · BD Training
Launching Key Client Program as a Springboard to Collaborative Growth
A prominent national firm with the goal of launching a key client program engaged CREDO in a multi-phase effort — beginning with a firmwide partner retreat on best practices in collaborative growth and collaborative client initiatives, then extending into hands-on BD training with lawyers in the firm's fastest-growing office.
A selection of engagements across five years of practice. Organized by offering — each described by situation and outcome, anonymized by design.
Firm-level assessments, strategic initiatives, and growth programs designed to create clarity, alignment, and momentum across the organization.
Assessment · KPI Development · Keynote Presentation · 6-Month Advisory
Creating Clarity and Momentum for the Strategic Growth Initiative — "Year of Collaboration"
A regional firm that designated the year as its "Year of Collaboration" to drive strategic growth across their expanding footprint engaged CREDO to conduct a firmwide assessment, define strategic initiatives and KPIs, deliver a keynote retreat presentation, and provide six months of advisory support to sustain momentum.
Partner Survey · Keynote & Workshop
Driving More Lawyers to Grow Their Practices, Collaboratively
A regional firm initiating a new growth strategy engaged CREDO to design and deliver an interactive retreat workshop — anchored by a firmwide assessment with leadership interviews to identify collaborative growth barriers — that led to identifying strategic investments to drive growth and gave attorneys a common BD methodology they could act on immediately and leaders a shared framework to reinforce.
Sector strategies, key client programs, and collaborative go-to-market initiatives designed to unlock cross-practice growth.
Sector Go-to-Market Strategy · Pilot Design & Implementation
Revitalizing a Sector-Based Go-to-Market Growth Program
An AmLaw 100 firm engaged CREDO to design and pilot a sector-based go-to-market program that produced a complete growth strategy, several early client wins, a debut at the firm's attorney retreat, and a scalable structure for the client development team to expand to the next wave of sector groups. The engagement included in-depth coaching for new sector leaders, providing them clarity and confidence in their responsibilities.
Keynote & Workshop · Live Polling · Strategic Account Program Launch
Utilizing a Firmwide Retreat to Launch a Collaborative Strategic Account Management Program
A prominent national firm engaged CREDO to design and deliver a firmwide partner retreat that used live polling, empirical research, and a practical collaboration framework to build the cultural and organizational foundation its strategic account management program needed to launch and thrive.
Executive Interviews · Financial Analysis · Facilitated Leadership Workshop
Uncovering Challenges to Industry Group Performance
A leading regional firm engaged CREDO to assess the collaborative growth capacity of its industry groups — conducting executive interviews across firm and practice group leadership paired with cross-practice financial analysis — and delivering prioritized recommendations to strengthen the industry program and unlock growth.
Practice and industry teams equipped with shared strategy, leadership clarity, and the accountability structures to execute together.
Team Leadership · Strategy & Alignment · Two-Session Summit
Positioning Market Team Leaders for Success
One of the fastest-growing AmLaw 100 firms with an ambitious go-to-market strategy engaged CREDO to design and deliver a two-session summit for 70+ Market Team Leaders — moving them from understanding the foundational conditions for collaboration to developing a shared playbook to position leaders to drive growth in practical ways across a growing national platform.
Team Strategy & Alignment · Customized Workshops
Driving Prioritization, Planning and Collaboration for Practice Teams
A fast-growing firm engaged CREDO to extend its Collaborative Growth framework to the practice groups — with Clinton facilitating customized practice team workshops that guided attorneys to collaboratively build a shared growth strategy and establish the habits and accountability structures to stay aligned and executing together throughout the year.
Executive Interviews · Leadership Assessment · Facilitated Workshop
Positioning Practice Group Leaders to Lead
A regional firm engaged CREDO to strengthen its Practice Group Leader layer during a period of significant talent fluctuation — with Clinton conducting one-on-one interviews with PGLs and their lieutenants, delivering a benchmarked findings debrief to firm leadership, and facilitating a retreat workshop that produced shared role clarity and PGL buy-in.
Executive Interviews · Leadership Assessment · Facilitated Retreat Workshop
Accelerating Collaborative Growth Through Team Leadership
A leading Southwest firm, wanting more from their leaders at all levels to drive growth and market relevance, engaged CREDO to design and facilitate a leadership retreat for approximately 60 firm leaders — with Clinton conducting executive interviews and assessments beforehand to diagnose collaboration strengths and bottlenecks, then facilitating a session where leaders prioritized the initiatives most critical to alignment, client service, and growth.
Collaborative Growth Assessment · Partner Coaching · Workshop
Key Client Initiative with Whitespace Analysis
An international firm engaged CREDO to design a key client growth program centered on whitespace analysis — with Clinton providing one-on-one coaching to partners to identify unmet client needs and unlock cross-practice collaboration opportunities.
Individual strategy and consistent coaching — not training events — that build lasting BD discipline across more lawyers.
BD Training · Program Management · Coaching
A Branded BD Training Program as the Foundation for Firmwide Collaborative Growth
A prominent regional firm engaged CREDO to design, brand, and co-deliver a firm-wide BD program — now in its third cohort — that serves as a cornerstone of the firm's internal university and a proven differentiator for growth and lateral recruiting, built on CREDO's Practice Growth Discipline methodology and co-managed with the firm's BD team.
BD Training · 1-on-1 Coaching · Advanced Track
A Culture-Shaping BD Training Program Creating Future Partners and Leaders
A leading national firm engaged CREDO to design, brand, and deliver a multi-cohort BD and leadership program for a significant class of senior associates — now in its third year — with participants promoted to partner, an advanced track developed for those seeking deeper coaching, and a methodology customized to the firm's culture and commitment to developing diverse talent.
Firmwide Keynote & Workshop
"All Boats Rise" Through Firmwide Collaborative BD Presentation
A Southwest AmLaw 150 firm engaged CREDO to design and deliver a firmwide presentation that reframed collaboration as a personal growth behavior, gave every attorney a stage-by-stage map for moving key relationships toward new business, and laid the groundwork for future collaborative growth initiatives across the firm.
BD Coaching · Collaborative Growth Methodology
Income Partners Push Through to Equity Partner with Improved BD System
A Southeast-based AmLaw 200 firm engaged CREDO to deliver a high-impact coaching program for highly productive income partners — building the habits and collaborative mindset of what CREDO defines as "Collaborative Growth Attorneys" — with the program's results now driving exploration of a litigation-specific cohort and sector team effectiveness work.
BD Training · Coaching · Partnership Buy-In Presentation · L&D Integration
Associate & Non-Equity Partner BD Growth Program
An international firm engaged CREDO to design and deliver a practice growth coaching program built around CREDO's expertise of helping an individual lawyer at any level develop a growth strategy — opening with a partnership presentation to build leadership buy-in, as well as integrating the firm's Director of L&D as a co-facilitator of peer exchange sessions to create a sustained, supported runway for participant development.
Elevating BD professionals into BD Strategists™ — equipped to run initiatives, facilitate planning, and coach lawyers.
MBD Assessment · Executive Interviews · Competitor Benchmarking · Strategic Roadmap
Comprehensive Marketing and BD Function Assessment for Strategic Capabilities
Engaged directly by the Managing Partner and COO to determine whether the firm's MBD function could drive a new multi-year growth strategy, CREDO assembled a best-in-class consulting team and led one of the most comprehensive MBD assessments in the industry — delivering strategic recommendations and a three-year roadmap to build a scalable, growth-ready platform.
BD Team Assessment · Strategist Training · Coach-the-Coach Workshop
BD Team Assessment and BD Strategist Program: Elevating Impact After a Major Merger
A global AmLaw firm engaged CREDO in the critical period following a large merger to assess its BD team and design a transformative BD Strategist program — moving through strategic assessment, KPI framework development, and curriculum design to a coach-the-coach workshop that equipped 15 BD team members to sustain a common methodology across a newly integrated firm — elevating their impact.
Custom presentations that don't just generate energy — they deliver research-backed frameworks leaders can act on immediately.
Keynote Presentation
Post-Acquisition Keynote on Collaborative Growth in Practice
Delivered a presentation on Collaborative Growth to the partnership of a Midwest-based AmLaw 200 firm recently experiencing significant national growth — giving attorneys a shared framework for how individual effort, team strategy, and firm programs connect and compound.
Keynote Presentation
Innovation Committee Keynote Tasked with Accelerating Collaborative Growth
Delivered a custom presentation to the Innovation Committee of a national firm seeking ideas to drive greater growth and collaboration, which included CREDO's research on "Attributes of Highly Collaborative Law Firms." The presentation positioned this firm for a desired significant merger.
Keynote Presentation
Focus on Operating Model to Support Collaborative Growth
A growing firm engaged CREDO to bring combined insights as CMO and consultant to highlight best practices and approaches to creating strategic methodologies and their alignment to support growth — including strategy development, planning, budgeting, experience management, martech, and BD staffing.
"Clinton's CREDO Collaborative Growth™ framework — and his ability to understand and influence — transformed our growth strategy, turning the silos from our expanding capabilities into strengths."
Chief Strategy Officer · NLJ 300 Firm
"We appreciated your help and guidance getting our first group off the ground. You really helped them see the strategy side of this effort and helped them cut through on client development."
Chief Client Officer · AmLaw 100 Firm
"Clinton excelled at interviewing our professionals and facilitating leadership discussions to improve how we managed our practice teams. He gets us."
Managing Partner · AmLaw 200 Firm
"I have seen a lot of BD presentations over the years. This one I actually got a lot out of."
Managing Partner · AmLaw 100 Firm
"Clinton made the abstract idea of business development tangible for me. He helped me craft a plan that highlighted my strengths and focused on activities that I actually enjoyed doing. His practical advice is immediately actionable, and after only two sessions, I was able to land a client."
Shareholder · AmLaw 100 Firm
"Instead of a 1-on-1 game, Clinton knows how to make business development a team sport. Working in a large law firm, this is critical to my success."
Shareholder · AmLaw 100 Firm
Every engagement listed above was completed as CREDO. They do not include the work Clinton Gary led as Chief Strategy and Business Development Officer at prominent AmLaw and Big 5 accounting firms — where he designed and built the growth programs, sector initiatives, acquisition integrations, and BD systems that inform everything CREDO does today. The methodology is not theoretical. It was built and tested from the inside before it was brought to the market.
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